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Promoting Your Cleaning Services To Build Your Clients List

08 November 2023

Jennie Hollingsworth

The cleaning industry is a competitive one, meaning you’ll likely have come across the challenges of attracting and retaining clients. Building a robust client list is essential for a cleaning service to thrive. The good news is that there are a lot of ways you can highlight your services to help build-up your business and commercial clients list. We’ve put together some useful ideas to give you a helping hand.

Effective ways to promote your cleaning business

There are several strategies you can try to help promote your cleaning products to clients. Whether you’re just starting out or you’re looking to grow your customer base further, these tips will help you spread the word:

Create an online presence

Most people head straight to the internet when they’re looking for goods and services. Developing an online presence through a website and social media can help make it easy for clients to find you, and to promote your services.

Think beyond the usual platforms like Facebook and Twitter, Instagram is a great place to create cleaning content that prospective clients will love, while TikTok is another platform where you can share your tips, cleaning transformations and more to connect with new clients and engage with your existing ones.

Highlight your eco-friendly advantage

Eco-friendly cleaning products have gained immense popularity in recent years, and for good reason. They offer numerous benefits, both to the environment and to those using your cleaning services. Embracing eco-friendliness can be a powerful tool for growing your clientele. Some ways you can do this include:

  • Appeal to the environmentally conscious - Many people today are becoming increasingly aware of the environmental impact of their choices. By adopting eco-friendly cleaning products, you show potential clients that you care about the planet. This can make your services more attractive to those who prioritise sustainable living.
  • Focus on health and wellbeing - Eco-friendly cleaning products are generally safer for both the environment and human health. They contain fewer harsh chemicals and toxins, making them a healthier choice for families and individuals. Promoting your services as environmentally responsible can draw clients who pay particular attention to their health and wellbeing.
  • Standout in the market - In a crowded market, finding a unique selling proposition is essential. Being eco-friendly can set you apart from competitors. When potential clients see that your cleaning service is not only effective but also eco-conscious, they are more likely to choose your services over others.

Word-of-mouth marketing

Happy clients tend to share their positive experiences. When you provide eco-friendly cleaning services, satisfied customers are more likely to recommend your business to friends and family who share their values. This word-of-mouth marketing can be a powerful tool for expanding your client list.

Show off your results

Before-and-after photos and customer testimonials can be powerful tools to demonstrate the effectiveness of your cleaning services. Show potential clients that they don't have to compromise on cleanliness and hygiene when choosing eco-friendly cleaning options. Encourage your customers to leave reviews to help encourage others – this is particularly important for local marketing.

Promote the brands you’re working with

Using eco-friendly brands can further enhance your credibility. Displaying logos or certifications from reputable eco-friendly product manufacturers can boost your reputation and attract eco-conscious clients. Explore effective eco-friendly products you can show off to your clients.

Use special offers and deals to connect with both new and existing clients

People love a special offer, so why not create some introductory packages for your clients? You can offer services at a set price, or even book some long-term subscriptions to guarantee the use of your services for a set period of time?

Special offers don’t just have to be for new clients, your existing clients will also love a special offer from time to time. From additional services to discounts on advanced bookings, this could be a simple way for you to build up some business and promote your full range of services to others.

Find everything you need for your cleaning business at phs Direct

Promoting your cleaning services as eco-friendly is a smart strategy for building your client list. It not only appeals to environmentally conscious individuals but also sets you apart in a competitive market. Embrace eco-friendliness as a core aspect of your cleaning business and watch as it helps you attract more clients who value sustainability and well-being.

At phs Direct, we have everything you need to support your cleaning business so you can provide exceptional services to your customers. Take a look at our full product range, including our eco-friendly cleaning supplies that will help you make a positive impression.

By choosing eco-friendly cleaning products, you're not just cleaning; you're making a positive impact on the world. Contact phs Direct today to see how we can help.